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Use language that resonates with your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
The key to successfully persuading someone is to speak their language. This means using words and phrases that resonate with them on a personal level. If you want to convince someone to see things from your perspective, you need to understand what matters to them and tailor your message accordingly. This requires empathy and a willingness to put yourself in the other person's shoes. When you use language that resonates with your audience, you are more likely to make a connection with them. This connection is vital in persuasion because it builds trust and credibility. People are more receptive to messages that they can relate to, so it is important to speak in a way that feels familiar and comfortable to them. To determine the best language to use, you need to ...
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