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Consistency builds trust over time from "summary" of The Art of Persuasion by Bob Burg

Trust emerges from the consistent actions and behaviors one demonstrates over time. When individuals see a person repeatedly acting in alignment with their stated values and promises, it establishes reliability. This reliability is not just a fleeting impression; it forms a solid foundation upon which relationships can be built. Consider how people respond to those who are predictable in their actions. If someone commits to a task and follows through consistently, their reputation strengthens. The perception of integrity grows, and others begin to feel secure in their interactions. This sense of security is crucial in both personal and professional realms, as it fost...
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    The Art of Persuasion

    Bob Burg

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