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Understand the needs and wants of your audience from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be persuasive, you must first understand the needs and wants of your audience. This means taking the time to really get to know the people you are trying to persuade. What are their values, beliefs, and priorities? What are their fears, hopes, and dreams? By understanding these things, you can tailor your message to resonate with your audience on a deeper level. One way to better understand your audience is to listen carefully to what they are saying. Pay attention to not only the words they are using but also the emotions behind those words. What are they really trying to communicate? What are their underlying concerns or desires? By listening actively, you can gain valuable insights into what motivates your audience and how you can best appeal to them. Another important aspect of understanding your audience is empathy. Put yourself in their shoes and try to see the world from their perspective. What would you want to hear if you were in their position? How can you address their needs and wants in a way that is meaningful to them? By showing empathy and understanding, you can build trust and rapport with your audience, making them more receptive to your message. In addition to listening and empathizing, it is also important to do your research. Take the time to gather information about your audience – their demographics, preferences, and habits. This data can help you tailor your message to be more relevant and impactful. By being well-informed about your audience, you can speak to their specific needs and desires with greater precision and effectiveness.- Understanding the needs and wants of your audience is essential for successful persuasion. By listening, empathizing, and researching, you can create a message that resonates with your audience on a deeper level. This will not only increase the chances of them being persuaded by your argument but also help you build stronger relationships with them in the long run.
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