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Build rapport before attempting to persuade from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
To be successful in persuading someone, you must first establish a connection with them. This connection, known as rapport, is the key to gaining their trust and opening them up to your ideas. Without rapport, your attempts to persuade will likely fall flat. Rapport is built on a foundation of mutual understanding and respect. It involves finding common ground with the other person, demonstrating empathy, and showing genuine interest in their thoughts and feelings. By taking the time to establish rapport, you create a sense of camaraderie that makes the other person more receptive to your message. Building rapport requires active l...
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