A key element of enchantment is likeability from "summary" of Enchantment by Guy Kawasaki
Likeability is a key element of enchantment. It is the foundation upon which relationships are built, trust is established, and influence is gained. Without likeability, it is difficult to connect with others on a meaningful level and inspire them to take action. In order to be truly enchanting, one must be likeable. When we are likeable, we are able to attract others to us effortlessly. People are drawn to those who are pleasant, friendly, and easy to get along with. This likeability factor makes us more approachable and relatable, allowing us to form connections with a wide range of individuals. By being likeable, we are able to create a positive first impression and set the stage for further interactions. Likeability also plays a c...
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