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Tailor your message to fit the medium you are using from "summary" of A arte da comunicação de impacto by Shana Wajntraub
The way we communicate has a significant impact on how our message is received. One key aspect to consider is the medium through which we are conveying our message. Each medium has its own characteristics and limitations, and it is essential to tailor our message to fit the specific medium we are using. This means adapting our communication style, content, and format to best suit the platform we are utilizing. When communicating through different mediums such as in-person conversations, emails, social media, or presentations, it is crucial to consider the nuances of each medium. For example, in face-to-face interactions, we have the advantage of nonverbal cues such as body language and tone of voice to enhance our message. On the other hand, when communicating through written mediums like emails or social media, we must rely solely on our words to convey our message effectively. Furthermore, the format of our message should also be adjusted to fit the medium we are using. For instance, long paragraphs may work well in a formal report but may be overwhelming in an email. Similarly, visual aids such as images or infographics can enhance a presentation but may not be suitable for a text-based medium like email. By tailoring our message to fit the medium we are using, we can ensure that our communication is clear, concise, and impactful. This demonstrates a level of thoughtfulness and consideration for our audience, showing that we value their time and attention. Additionally, adapting our message to suit the medium can help us effectively convey our thoughts and ideas, leading to better understanding and engagement from our audience.- By considering the unique characteristics of each medium and adjusting our communication style, content, and format accordingly, we can maximize the impact of our message. Tailoring our message to fit the medium we are using is a fundamental aspect of effective communication that should not be overlooked.
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