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Effective communication requires understanding your audience from "summary" of A arte da comunicação de impacto by Shana Wajntraub
To communicate effectively, it is essential to have a deep understanding of your audience. This means knowing who they are, what they value, what motivates them, and how they perceive the world around them. By understanding your audience, you can tailor your message in a way that resonates with them, captures their attention, and ultimately influences their thoughts and actions. When you understand your audience, you are better equipped to speak their language, both literally and figuratively. This involves using language that is familiar to them, incorporating examples and references that they can relate to, and framing your message in a way that aligns with their beliefs and values. By doing so, you can establish a connection with your audience and build trust and credibility with them. Furthermore, understanding your audience allows...
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