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Identify your most valuable customers and channels from "summary" of 80/20 Sales and Marketing by Perry Marshall
Identifying your most valuable customers and channels is crucial for the success of your business. This concept revolves around the idea that not all customers are created equal. In fact, a small percentage of your customers will bring in the majority of your revenue. By focusing on these high-value customers, you can maximize your profits and streamline your marketing efforts. To identify your most valuable customers, you need to analyze your customer data and look for patterns. Who are the customers that consistently make large purchases or frequent purchases? What characteristics do they have in common? By understanding your top customers, you can tailor your marketing strategies to attract more of these high-value clients. In addition to identifying your m...
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