Continuously improve your marketing tactics based on results from "summary" of $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
To ensure your marketing efforts are effective, it's crucial to constantly evaluate and adjust your tactics based on the results you are seeing. This process of continuous improvement allows you to refine your approach over time, making it more targeted and impactful. By analyzing the data and metrics from your campaigns, you can identify what is working well and what areas need improvement. For instance, if you notice that a particular ad is generating a high click-through rate but low conversions, you can experiment with different messaging or visuals to see ...
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