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The brain is wired to seek out information efficiently from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk

Our brains are designed to efficiently search for information. This means that when we encounter new situations or stimuli, our brains automatically start looking for relevant information to help us make sense of what is happening. This process happens quickly and automatically, without us even realizing it. This efficiency in seeking out information is a survival mechanism that has evolved over thousands of years. In order to navigate the world successfully, our ancestors needed to be able to quickly gather information about their environment and make decisions about how to respond. This ability to rapidly process information and make decisions based on that information helped them avoid danger and find food and shelt...
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    100 Things Every Designer Needs to Know About People

    Susan Weinschenk

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