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Women must challenge societal norms that discourage assertiveness in negotiation from "summary" of Women Don't Ask by Linda Babcock,Sara Laschever
In our society, women face a myriad of challenges when it comes to negotiating for what they want. One of the most significant obstacles they encounter is the societal norm that discourages assertiveness in negotiation. This norm dictates that women should be accommodating, nurturing, and agreeable, rather than confident, assertive, and self-assured. From a young age, girls are socialized to be polite and to avoid conflict, while boys are encouraged to be competitive and to assert themselves. This sets the stage for a pattern that continues into adulthood, where women are expected to prioritize the needs of others over their own and to avoid rocking the boat. As a result, many women feel uncomfortable or even guilty when they assert themselves in negotiations. This reluctance to be assertive in negotiation has real consequences for women. Research shows that women are less likely than men to negotiate for higher salaries, promotions, or other career advancements. This can have a significant impact on their earning potential and overall career trajectory. Additionally, women who do negotiate are often penalized for being assertive, as they are perceived as pushy or aggressive. To overcome these societal norms, women must challenge the status quo and assert themselves in negotiations. This may involve pushing past feelings of discomfort or guilt and advocating for their own interests. It may also require women to reframe their understanding of what it means to negotiate, viewing it not as a confrontation, but as a collaborative process to find mutually beneficial solutions.- Women can empower themselves to advocate for what they want and deserve. They can level the playing field in the workplace and beyond, ensuring that their voices are heard and their contributions are recognized. Ultimately, by embracing assertiveness in negotiation, women can take control of their own destinies and pave the way for future generations of women to do the same.
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