Return to Apple from "summary" of Who Was Steve Jobs? by Pam Pollack,Meg Belviso,Who HQ
In 1996, Steve Jobs returned to Apple. The company he had helped create, only to be pushed out of, was now in trouble. Its products were not selling well, and it was losing money. The board of directors asked Jobs to come back and help turn things around. Jobs did not waste any time. He quickly began making changes to the company. He cut down on the number of products Apple was making and focused on just a few key ones. He also made sure that these products were of the highest quality and had innovative features that made them stand out from the competition. Another important decision Jobs made was to bring back the design team that had created the original Macintosh computer. He believed t...
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