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A compelling value proposition leads to customer acquisition from "summary" of Value Proposition Design by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith

A compelling value proposition is like a magnet that attracts customers to your business. It is the promise of value that you offer to your customers - a clear statement that explains how your product or service solves their problems or fulfills their needs better than the alternatives. When your value proposition is compelling, customers are more likely to take notice and consider doing business with you. Customer acquisition is the process of persuading people to buy your product or service. It is a critical part of building a successful business because without customers, you have no revenue. By crafting a compelling value proposition, you make it easier for potential customers to understand what...
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    Value Proposition Design

    Alexander Osterwalder

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