User personas help tailor design for specific audiences from "summary" of UX Design for Mobile by Pablo Perea,Pau Giner
User personas are fictional characters that represent the different types of users that will interact with a mobile app. These personas are created based on user research and data analysis to help designers understand the needs, goals, and behaviors of their target audience. By using user personas, designers can tailor the design of the app to meet the specific needs of these different user groups. Designing for a specific audience is crucial for creating a successful mobile app. User personas help designers focus on the needs and preferences of their target users, rather than trying to appeal to a broad and undefined audience. By understanding the goals and motivations of different user personas, designers can create a more intuitive and user-friendly experience that resonates with their targ...
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