Reciprocity can foster persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
Reciprocity is a powerful tool in the art of persuasion. When we receive something from someone, we feel obligated to repay the favor. This innate sense of obligation can be harnessed to influence others to act in a certain way. By giving something to someone before asking for something in return, we create a sense of indebtedness in the recipient. This feeling of indebtedness compels the person to reciprocate the gesture, even if they may not have initially intended to do so. The key to using reciprocity effectively is to give something of value to the other person. This could be a small gift, a favor, or even just some helpful information. By providing value upfront, we demonstrate our goodwil...
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