Sales success is dependent on building trust with customers from "summary" of Trust-Based Selling by Charles H. Green
Sales success is not a matter of luck or slick talking. It is not about manipulating your customers or pushing them into a corner. It is about building trust. Trust is the foundation upon which all successful sales relationships are built. Without trust, you have nothing. Customers will not buy from someone they do not trust. And why should they?Trust is the most valuable asset you can have in sales. It is what sets you apart from all the other salespeople out there. It is what makes customers want to do business with you. Trust is not something you can fake. It is not something you can buy. It must be earned. And once you have earned it, you must work tirelessly to maintain it. Building trust with customers is not a one-time event. It is an ongoing process that requires dedication and effort. It starts with being honest and transparent in all your dealings. It means doing what you say you will do, when you say you will do it. It means being reliable and dependable. It means putting your customers' needs above your own. Trust is built on a foundation of integrity. It is about doing the right thing, even when no one is looking. It is about treating your customers with respect and dignity. It is about listening to their needs and concerns, and addressing them honestly and openly. It is about being vulnerable and open, and willing to admit when you have made a mistake. Trust is not something that can be rushed. It takes time to build, but it can be destroyed in an instant. One wrong move, one false promise, one breach of trust, and it can all come crashing down. That is why it is so important to always be mindful of the trust you have built with your customers, and to never take it for granted. In the end, sales success is not about making a quick buck. It is about building lasting relationships with your customers based on trust and respect. It is about being someone they can rely on and trust to always have their best interests at heart. Trust is the currency of sales, and without it, you have nothing.
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