Utilize testimonials and referrals from "summary" of The Sales Bible by Jeffrey Gitomer
The most powerful sales tool in the world is a testimonial or referral from a satisfied customer. It's better than any ad you could create. It's more effective than any brochure you could design. It's more convincing than any speech you could give. Why? Because it comes from someone else. Because it's a third-party endorsement. Because it's real. Testimonials are like gold for salespeople. They carry weight. They build credibility. They create trust. And they close sales. So, how do you get testimonials? You ask for them. You ask your customers to share their positive experiences with others. You ask them to write a few sentences about why they love your product or service. You ask them to be honest and specific. And then you use those testimonials to your advantage.
Referrals are another powerful tool in ...
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