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Build a strong brand identity to attract and retain customers from "summary" of Traction by Gabriel Weinberg,Justin Mares
In order to consistently attract and retain customers, it is crucial to establish a strong brand identity. Your brand identity is essentially what sets you apart from your competitors and creates a lasting impression on consumers. It encompasses everything from your logo and color scheme to your company values and customer service approach. A strong brand identity helps customers recognize and remember your business, making it more likely that they will choose you over other options. When customers can easily identify your brand and associate it with positive experiences, they are more likely to remain loyal to your business. To build a strong brand identity, start by defining what your brand stands for and what sets it apart from others in the market. Consider your target audience and what values...
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