Start with Why from "summary" of Together Is Better by Simon Sinek
The concept of "Start with Why" is a simple but powerful idea. It is based on the premise that people are more likely to be inspired and motivated by a clear sense of purpose or cause. By starting with why, we are able to communicate our beliefs and values in a way that resonates with others. When we start with why, we are able to tap into the emotional center of the brain, where decisions are made. This is in contrast to starting with what or how, which tend to appeal to the rational part of the brain. By appealing to people's emotions, we are able to create a connection that goes beyond mere transactions. Starting with why is about finding the deeper meaning behind our actions. It is about understanding the purpose and cause that drives us. When we...
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