Media markets respond to shifts in audience time preferences from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
Media markets are dynamic systems that constantly adapt to changes in audience behavior. One key factor driving this adaptation is the shifting preferences of audiences when it comes to how they spend their time consuming media. As audience members allocate their time differently across various media platforms and content types, media markets must respond accordingly to meet these evolving demands. By understanding and responding to audience time preferences, media markets can effectively tailor their offerings to better align with what audiences are seeking. For example, if audiences are increasingly gravitating towards online streaming services for their en...
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