Media market segmentation is influenced by time factors from "summary" of Time and Media Markets by Alan B. Albarran,Angel Arrese Reca
Media market segmentation is a complex process that involves dividing the market into distinct groups based on various factors. One important factor that influences this segmentation is time. Time plays a crucial role in determining how media markets are segmented, as different audiences have different media consumption habits at different times of the day. For example, morning commuters may be more likely to consume news content on their way to work, while late-night viewers may be more interested in entertainment programs. By understanding these time factors, media companies can tailor their content to specific segments of the market, increasing the likelihood of attracting and retaining viewers. In addition to daily time factors, media market segmentation is ...
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