oter
Audio available in app

Ethical marketing practices build trust and credibility from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu

Ethical marketing practices serve as the backbone of a sustainable business model. When companies adopt transparency in their messaging and maintain honesty in their dealings, they create a foundation of trust with consumers. This trust is essential in an era where information is readily available and customers are more discerning than ever. Engaging in ethical practices means that businesses prioritize the needs and well-being of their customers over mere profit. For instance, clearly communicating product ingredients, sourcing methods, and pricing strategies fosters a sense of integrity and openness. When consumers feel informed, they are more likely to engage with a brand. This engagement is not just transactional; it builds a relat...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    The Industrial Disputes Act, 1947 provides mechanisms for resolving conflicts
    The Industrial Disputes Act, 1947 provides mechanisms for resolving conflicts
    The Industrial Disputes Act, 1947 plays a crucial role in the realm of industrial relations by providing mechanisms for resolvi...
    Embrace rejection as a learning opportunity
    Embrace rejection as a learning opportunity
    Selling isn't always easy. In fact, it can be downright tough. You have to deal with rejection on a regular basis. But here's t...
    Develop a strategic plan that balances shortterm wins with long-term goals
    Develop a strategic plan that balances shortterm wins with long-term goals
    Striking the right balance between short-term wins and long-term goals is a critical aspect of developing a strategic plan. It ...
    Apple starts with why
    Apple starts with why
    When Steve Jobs and Steve Wozniak founded Apple, they knew what they were doing was different. They weren't just another comput...
    Give back to the community and make a positive impact
    Give back to the community and make a positive impact
    It wasn't long before I realized that success wasn't just about making money. It was about giving back to the community that ha...
    Continuously refine your value proposition based on customer feedback
    Continuously refine your value proposition based on customer feedback
    To succeed in selling to big companies, you must constantly seek feedback from your customers. This feedback is crucial in help...
    Building resilient infrastructure for longterm sustainability
    Building resilient infrastructure for longterm sustainability
    The key to ensuring the long-term sustainability of our infrastructure lies in its resilience. Resilient infrastructure is able...
    Context matters in communication
    Context matters in communication
    Communication is not just about the words we use or the messages we send. It is also about the context in which those messages ...
    Shopping consciously helps reduce waste
    Shopping consciously helps reduce waste
    When we shop without thinking about the consequences of our purchases, we often end up accumulating items that we don't truly n...
    Exchange rates determine the value of one currency in relation to another
    Exchange rates determine the value of one currency in relation to another
    Exchange rates are a crucial aspect of the global economy, influencing trade, investment, and financial flows between countries...
    oter

    Digital Marketing Trends and Prospects

    Dr. Shakti Kundu

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.