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Ethical marketing practices build trust and credibility from "summary" of Digital Marketing Trends and Prospects by Dr. Shakti Kundu
Ethical marketing practices serve as the backbone of a sustainable business model. When companies adopt transparency in their messaging and maintain honesty in their dealings, they create a foundation of trust with consumers. This trust is essential in an era where information is readily available and customers are more discerning than ever. Engaging in ethical practices means that businesses prioritize the needs and well-being of their customers over mere profit. For instance, clearly communicating product ingredients, sourcing methods, and pricing strategies fosters a sense of integrity and openness. When consumers feel informed, they are more likely to engage with a brand. This engagement is not just transactional; it builds a relat...
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