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Use empathy to drive usercentered design from "summary" of The User Experience Team of One by Leah Buley
Empathy is at the heart of user-centered design. It is the ability to put yourself in the shoes of your users, to understand their needs, goals, and frustrations on a deep and emotional level. When you design with empathy, you are not just creating a product or service for users – you are creating an experience that resonates with them on a personal level. By using empathy as a driving force in your design process, you can better understand the needs and desires of your users. You can uncover pain points and frustrations that may not be immediately obvious. By immersing yourself in the world of your users, you can gain insights that go beyond traditional market research or analytics. Empathy allows you to see the world through the eyes of your users, to understand their motivations and behaviors in a way that goes beyo...
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