The Stickiness Factor is crucial for sustaining change from "summary" of The tipping point by Malcolm Gladwell
The Stickiness Factor is about making a message memorable. It is crucial for sustaining change because without it, ideas simply don't stick. This concept is illustrated in the example of Sesame Street. The creators of the show wanted to teach children important lessons, but they also wanted to make sure that the children actually retained what they learned. They needed to make their educational message stick. To do this, the creators of Sesame Street used a combination of factors. They made sure that the show was entertaining so that children would want to watch it. They also repeated key concepts throughout each episode, reinforcing the lessons in the minds of young viewers. Additionally, they made use of catchy songs and memorable characters to make the material more engaging and easy to reme...
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