Social epidemics can be studied like diseases from "summary" of The tipping point by Malcolm Gladwell
The idea that social epidemics can be studied like diseases is a powerful concept that sheds light on the way trends and behaviors spread through a population. Just as diseases follow a pattern of transmission and infectivity, social epidemics exhibit similar characteristics that can be analyzed and understood. By viewing social epidemics through the lens of a disease model, we can identify key factors that contribute to their spread. These factors include the contagiousness of an idea or behavior, the context in which it is introduced, and the individuals who are most influential in promoting it. Just as a disease requires a susceptible population to spread, social epidemics rely on a receptive audience to gain traction ...
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