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Craft narratives that resonate with your audience from "summary" of Contagious by Jonah Berger
Crafting narratives that truly connect with your audience is a key component of creating contagious content. It’s not just about telling any story - it’s about telling the right story, one that resonates with your specific audience. But how do you know what will resonate with them? Understanding your audience is the first step in crafting narratives that will strike a chord with them. You need to know what they care about, what interests them, and what makes them tick. By delving into their preferences, behaviors, and values, you can tailor your storytelling to align with what matters most to them. Once you have a solid grasp of your audi...
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