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The power of persuasion lies in simplicity from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Simplicity is the key to effective persuasion. The most successful communicators understand that complex ideas can be overwhelming and confusing for their audience. By simplifying their message, they are able to make it more accessible and easier to understand. This allows them to connect with their audience on a deeper level and persuade them more effectively. Clarity and coherence are essential components of simplicity. When a message is clear and easy to follow, it is more likely to resonate with the audience. By organizing their ideas in a logical and coherent manner, persuaders can help their audience make sense of the information and see the value in what they are offering. This makes it easier for them to say yes to the persuader's requests. Logical sequencing is another important aspect of simplicity. By presenting their ideas in a logical order, persuaders can guide their audience through the thought process and lead them to the desired conclusion. This helps to build a persuasive argument that is easy for the audience to follow and understand. Transition words and phrases can also help to connect ideas and guide the audience through the persuasive process. Consistency in tone and style is crucial for maintaining simplicity. When a persuader's tone and style are consistent throughout their message, it helps to reinforce their credibility and reliabil...
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