oter

Cultivate a strong customercentric culture within your organization from "summary" of Selling the Invisible by Harry Beckwith

To succeed in today's competitive marketplace, businesses must prioritize the needs and preferences of their customers above all else. This requires more than just offering a quality product or service - it demands a fundamental shift in the way a company operates. By fostering a customer-centric culture within your organization, you can create an environment where every decision, action, and interaction is guided by the desire to meet and exceed customer expectations. A customer-centric culture starts at the top, with leadership setting the tone and expectations for how employees should prioritize customer needs. This means not only providing the necessary resources and support for employees to deliver exceptional customer service but also modeling the behavior and attitudes that reflect a true commitment to customer satisfaction. When employees see their leaders consistently putting the customer first, they are more likely to follow suit in their own interactions. In addition to l...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Build partnerships based on trust and shared values
    Build partnerships based on trust and shared values
    To truly innovate, one must understand the power of partnerships built on trust and shared values. These partnerships are not m...
    Prioritize financial literacy to manage resources effectively
    Prioritize financial literacy to manage resources effectively
    Understanding finance is crucial for anyone aiming to navigate the complexities of resource management. A solid grasp of financ...
    Find your niche market and focus on it
    Find your niche market and focus on it
    To truly excel in sales, it is essential to identify a niche market and direct all your efforts towards it. This means finding ...
    Find unique ways to differentiate yourself from competitors
    Find unique ways to differentiate yourself from competitors
    To stand out in the marketplace, you must think strategically about how to set yourself apart from your competitors. It's not e...
    Align your actions with the needs of your business
    Align your actions with the needs of your business
    Aligning your actions with the needs of your business is crucial for sustainable growth and long-term success. It requires a de...
    Develop a strong company culture that aligns with your goals
    Develop a strong company culture that aligns with your goals
    To build a successful company, it is essential to create a strong company culture that is in line with your strategic goals. Yo...
    Invest in building a strong team
    Invest in building a strong team
    Building a strong team is not just an option, it is a necessity. Your success hinges on the strength of the team you surround y...
    Holmes believes in the power of visualization and goalsetting for achieving sales targets
    Holmes believes in the power of visualization and goalsetting for achieving sales targets
    Holmes emphasizes the importance of visualization and goal-setting as key tools for achieving sales targets. He believes that b...
    Embrace rejection as a learning opportunity
    Embrace rejection as a learning opportunity
    Selling isn't always easy. In fact, it can be downright tough. You have to deal with rejection on a regular basis. But here's t...
    Test assumptions early and often
    Test assumptions early and often
    Testing assumptions early and often is a crucial concept for any startup to embrace. When you have an idea for a new product or...
    oter

    Selling the Invisible

    Harry Beckwith

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.