Scarcity can increase perceived value from "summary" of The Science of Persuasion by Brad Bradshaw
Scarcity plays a powerful role in shaping our perceptions of value. When something is scarce or limited in availability, we tend to assign greater value to it. This phenomenon is deeply rooted in human psychology and has been leveraged by marketers and persuaders for centuries. The simple fact that something is rare or difficult to obtain automatically makes it more desirable in our eyes. Scarcity triggers a sense of urgency and FOMO (fear of missing out) in us. When we believe that an opportunity is limited or fleeting, we are more likely to act quickly and decisively. This is because we fear losing out on something that may never come around again. The scarcity principle exploits this fear and drives us to place a higher value on what is scarce, simply b...
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