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Effective communication is essential for persuasion from "summary" of The Science of Persuasion by Brad Bradshaw

The ability to effectively communicate is a fundamental skill for anyone looking to persuade others. Without clear and compelling communication, it is nearly impossible to convince someone to see things from your perspective or take a desired action. When you communicate effectively, you are able to convey your ideas in a way that is easy for others to understand. This might involve using simple language, providing relevant examples, and structuring your arguments logically. By doing so, you increase the likelihood that your message will resonate with your audience and be received positively. In addition to clarity, effective ...
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    The Science of Persuasion

    Brad Bradshaw

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