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Build rapport with each customer from "summary" of The Sales Bible by Jeffrey Gitomer
To be successful in sales, you must establish a connection with each customer. This connection is more than just a transactional relationship - it is about building rapport. Rapport is about creating a bond with the customer, gaining their trust, and making them feel comfortable with you. It is about showing genuine interest in the customer and making them feel valued. Building rapport with each customer requires you to be attentive and present. Listen carefully to what the customer is saying and show that you are engaged in the conversation. Ask questions to get to know them better and to understand their needs and preferences. Show empathy and understanding towards their concerns and challenges. In order to build rapport, you must also be authentic and genuine. Customers can sense when you are being insincere or when you are only interested in making a sale. Be yourself and let your personality shine through. Show that you care about the customer and that you are committed to helping them find the right solution. Another important aspect of building rapport is to be respectful and professional. Treat each customer with courtesy and respect, regardless of their background or position. Show that you value their time and their opinions. Be responsive to their needs and be quick to address any issues or concerns they may have.- Building rapport with each customer is about creating a positive and lasting impression. It is about establishing a relationship based on trust, respect, and mutual understanding. By building rapport with each customer, you can create loyal customers who will come back to you again and again. So, focus on building rapport with each customer and watch your sales soar.
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