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Always be closing from "summary" of The Sales Bible by Jeffrey Gitomer
The concept of "Always be closing" is not just a catchy phrase or a one-time action. It's a mindset that every successful salesperson must adopt in order to achieve consistent results. The idea is to always be moving the sales process forward, whether you're in the initial stages of prospecting or in the final stages of closing the deal. Closing is not just about getting a signature on a contract, it's about constantly seeking opportunities to advance the sale and add value to the customer. This means asking the right questions, actively listening to the customer's needs, and providing solutions that meet those needs. Being proactive and persistent in your sales approach is key to closing more deals. It's about being confident in your product or service and being able to communicate its value effectively to the customer. This requires building trust and credibility with the customer throughout the sales process. In order to always be closing, you need to be strategic in your sales approach. This means being organized, prioritizing your leads, and following up consistently. It also means being adaptable and able to pivot your sales pitch based on the customer's feedback and objections.- The concept of "Always be closing" is about staying focused on the end goal of closing the sale while also building a long-term relationship with the customer. It's a mindset that requires dedication, perseverance, and a commitment to excellence in sales.
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