Trust is the foundation of all relationships from "summary" of The Referral Af a Lifetime by Timothy L. Templeton,Lynda Rutledge
Trust is the bedrock upon which all relationships are built. Without trust, connections are fragile and easily broken. Trust is what enables two individuals to rely on one another, to have faith in each other's intentions, and to feel secure in the bond they share. In the business world, trust is especially crucial. Clients must trust that their advisors have their best interests at heart, that they will act in a competent and ethical manner, and that they will deliver on their promises. Without this trust, relationships between clients and advisors are superficial at best, and fraught with tension and uncertainty at worst. When trust is present, however, relationships flourish. Clients are more likely to refer their advisors to others, knowing that they can trust them to provide excellent service. Advisors, in turn, are more likely to go above and bey...
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