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The Purpose Economy challenges the traditional focus on profit above all else from "summary" of The Purpose Economy by Aaron Hurst
The Purpose Economy represents a shift in the way we think about business and the role of profit. It challenges the long-held belief that maximizing profit should be the primary focus of any organization. Instead, it argues that there is a higher purpose to business beyond just making money. In this new economy, companies are encouraged to prioritize the well-being of their employees, customers, and communities. Profit is no longer the sole measure of success; rather, it is seen as a byproduct of serving a larger purpose. By aligning their business objectives with a greater mission, organizations can create more mea...
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