It shapes the customer experience from "summary" of Deep Purpose by Ranjay Gulati
Consider the impact of your organization's purpose on the customer experience. When your company's reason for being is deeply ingrained in every aspect of your operations, it inevitably influences how customers perceive and interact with your brand. Your purpose becomes a guiding force that shapes the products and services you offer, the way you communicate with customers, and the overall experience they have when they engage with your business.
By aligning your purpose with the needs and values of your target customers, you create a sense of resonance that can foster loyalty and trust. Customers are more likely to connect with a brand that stands for something ...
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