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Purpose can drive growth and innovation in organizations of all sizes from "summary" of The Purpose Economy by Aaron Hurst
Purpose is a powerful force that has the ability to propel organizations forward, regardless of their size. When businesses operate with a clear sense of purpose, they are able to align their efforts towards a common goal, driving growth and fostering innovation along the way. This is because purpose provides a sense of direction and meaning, motivating employees to work towards something greater than themselves. In small organizations, purpose can serve as a guiding light, helping leaders make decisions that are in line with their values and long-term vision. By focusing on their purpose, small businesses can differentiate themselves in a crowded marketplace, attracting both customers and employees who align with their mission. This sense of purpose can also help small organizations weather challenges and setbacks, providing a sense of resilience and determination in the face of adv...
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