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Conformity arises from the desire to fit in with social groups from "summary" of The Psychology of Social Influence by Gordon Sammut,Martin W. Bauer
Social influence manifests profoundly in human behavior, particularly through the innate desire to belong to social groups. Individuals often adjust their attitudes, beliefs, and behaviors to align with those of their peers. This phenomenon stems from fundamental psychological needs, such as the need for acceptance and the fear of social rejection. When people perceive that their opinions diverge from the majority, the anxiety of being ostracized can compel them to conform. Group dynamics play a crucial role in shaping individual choices. Normative social influence, driven by the wish for social approval, leads individuals to adopt the prevailing views or behaviors of their peers, even if they privately disagree. This process often occurs subconsciously, as individuals internalize group norms and values over time. The desire for cohesion within a group fosters an environment where divergence from the norm may be met with disapproval, further reinforcing conformity. The influence of social groups extends beyond mere acceptance; it can shape perceptions of reality. When individuals observe the behaviors and beliefs of others, they may come to see these as the standard, gradually altering their own views to match. This social validation reinforces the notion that conformity is not merely about fitting in but also about constructing one's identity in relation to the collective. Cognitive dissonance also plays a pivotal role; when personal beliefs clash with group norms, individuals may experience discomfort, prompting them to adjust their views to restore consistency. This mechanism illustrates how deeply the desire to fit in is intertwined with our social existence, as individuals continually negotiate their identities within the complex tapestry of social interactions.
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