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Cognitive dissonance creates inner conflict that influences attitude changes from "summary" of The Psychology of Social Influence by Gordon Sammut,Martin W. Bauer
The phenomenon occurs when individuals find themselves holding contradictory beliefs or engaging in behaviors that clash with their values. This inner turmoil often leads to an uncomfortable psychological state, prompting a need to resolve the dissonance. The discomfort arises from the tension between the conflicting cognitions, which can manifest in various ways, including anxiety, stress, or feelings of unease. To alleviate this dissonance, individuals may adjust their attitudes or beliefs. For instance, a person who smokes yet values health may downplay the dangers of smoking or rationalize their behavior by emphasizing the stress relief it provides. This adjustment serves as a coping mechanism, allowing the individual to restore harmony between their actions and beliefs. The resolution process is not uniform; it can lead to different outcomes depending on the context. Some may choose to change their behavior to align with their values, while others might alter their beliefs to justify their actions. This flexibility in responses highlights the malleable nature of attitudes under the influence of dissonance. Social factors also play a significant role in this process. The presence of peers or societal norms can intensify the pressure to conform, further influencing the way individuals navigate their internal conflicts. As a result, the interplay between personal beliefs and social context becomes crucial in shaping attitudes. Recognizing this dynamic reveals the complexity of human psychology and underscores the importance of understanding how inner conflict can drive changes in perspective. The exploration of this concept opens avenues for deeper insights into the motivations behind behavior and belief systems in various social contexts.
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