Novelty can capture attention and drive engagement from "summary" of Magic Words by Jonah Berger
When we encounter something new, our brains perk up. We pay attention. We engage. Why? Because novelty is surprising. It's unexpected. It breaks the pattern of what we're used to. And that disruption can be powerful. It's like a mental alarm clock, jolting us out of our everyday stupor and prompting us to take notice. Novelty is like a shiny object that catches our eye. We can't help but look. It's a magnet for our attention, drawing us in and holding us captive. Think about how you feel when you see a new product or a new advertisement. Your curiosity is piqued. You want to know more. You want to explore, to learn, to experience. But novelty isn't just a fleeting distraction. It's a potent force that can drive engagement. When something is new and different, we're more likely to remember it. It stands out in our minds...
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