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Building rapport is key from "summary" of The Psychology of Persuasion by Kevin Hogan
Building rapport with others is a crucial aspect of successful persuasion. When you take the time to establish a connection with someone, you are laying the foundation for trust and understanding. People are more likely to be open to your ideas and suggestions when they feel a sense of rapport with you. Rapport is built through various means, such as finding common ground, mirroring the other person's behavior, and actively listening to what they have to say. By demonstrating that you value their thoughts and feelings, you show that you are invested in the relationship. This can help to break down barriers and create a more receptive atmosphere for communication. When you have established rapport with someone, they are more likely to be influenced by your words and actions. They are more likely to see you as a credible and trustworthy source of information. This can be especially important in situations where you are trying to persuade someone to see things from your perspective or take a particular course of action. Building rapport is not always easy, especially in situations where there may be existing tension or conflict. However, by approaching the interaction with an open mind and a willingness to listen and understand the other person's point of view, you can begin to bridge the gap and create a more positive connection. In the end, building rapport is key to successful persuasion because it helps to create a shared sense of understanding and trust. When people feel a connection with you, they are more likely to be receptive to your message and more willing to consider your point of view. By taking the time to establish rapport with others, you can increase your chances of persuading them to see things from your perspective.
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