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The reptilian brain drives human behavior from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
The reptilian brain, also known as the primal brain, is the oldest part of the human brain. It is responsible for our most basic instincts and behaviors, such as fight or flight responses, survival instincts, and territoriality. This part of the brain is instinctual and operates on a subconscious level, influencing our decisions without us even realizing it. When it comes to persuasion, understanding the reptilian brain is crucial. This is because this part of the brain is the driving force behind human behavior. It is what ultimately dictates our actions and reactions in any given situation. By tapping into the primal brain, we can influence people's decisions a...
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