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Authority figures can sway opinions from "summary" of The Psychology of Persuasion by Kevin Hogan
Authority figures hold a powerful influence over people's opinions and decisions. This influence is rooted in the inherent tendency of individuals to look up to those in positions of authority for guidance and direction. When an authority figure expresses a certain opinion or belief, people are more likely to adopt that viewpoint as their own. The psychology behind this phenomenon lies in the concept of social proof. People tend to conform to the beliefs and behaviors of those they perceive to be in a position of authority. This is why endorsements from authority figures, such as celebrities, experts, or leaders, a...
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