Audio available in app
The contrast effect influences perceptions of value and attractiveness from "summary" of The Psychology of Influence by Joop van der Pligt,Michael Vliek
Perception is often shaped not only by the intrinsic qualities of an object or individual but also by the context in which they are presented. When two entities are compared side by side, the relative differences can dramatically alter the way each is perceived. This principle can be seen in various settings, from marketing strategies to personal relationships. For instance, consider a scenario in which a consumer is presented with two smartphones. The first device, priced at $800, comes with standard features. The second phone, priced at $1,200, offers advanced specifications. When placed together, the first smartphone might seem like a bargain, despite its initial price being perceived as high. This comparison elevates the perceived value of the less expensive option, driving purchase decisions based on relative rather than absolute worth. Attractiveness also follows a similar path. When individuals are judged...
Similar Posts
Be aware of the selfserving bias
The selfserving bias is a common cognitive error that affects us all. It leads us to attribute our successes to our own skill a...
Leveraging social influence can be powerful
In the world of persuasion, social influence can be a potent tool. When we tap into the power of social connections and relatio...
Liking and similarity can foster trust and cooperation among individuals
One of the most powerful factors that can influence trust and cooperation among individuals is the concept of liking and simila...
Combining economics and psychology to improve decisionmaking
The key idea here is that we can use insights from psychology to improve economic decision making. Traditional economics assume...
Emotional design is essential in today's competitive market
In today's competitive market, emotional design plays a crucial role in capturing the attention and loyalty of customers. Compa...
Personal branding can be enhanced by tapping into the power of mental triggers
When it comes to personal branding, one powerful tool that individuals can leverage is the concept of mental triggers. These tr...
Collaborate with clients to find the best fit for their needs
To be successful in sales, it is essential to work closely with clients to understand their unique needs and preferences. This ...
Questioning assumptions is necessary for clear thinking
Questioning assumptions is like peeling back the layers of an onion. Each assumption forms a layer that obscures our view of re...
The process of choice can be empowering
The power of choice lies not just in the outcome but in the process itself. When we are faced with a decision, we are presented...
Tap into influencers to expand your reach
In the world of social media marketing, influencers hold a significant amount of power. These individuals or groups have built ...