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Liking and similarity can foster trust and cooperation among individuals from "summary" of Influence by Robert B. Cialdini
One of the most powerful factors that can influence trust and cooperation among individuals is the concept of liking and similarity. When people perceive someone as being similar to them or having similar interests, beliefs, or backgrounds, they are more likely to trust and cooperate with that person. This is because we tend to feel more comfortable and at ease with those who are like us, leading to a greater sense of connection and rapport. Liking plays a crucial role in fostering trust and cooperation between individuals. When we like someone, we are more inclined to see them in a positive light and to be more open to their ideas and suggestions. This positive attitude can lead to increased levels of trust and collaboration, as we are more willing to work together with someone we like and respect. Moreo...
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