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Commitment increases the likelihood of consistent future actions from "summary" of The Psychology of Influence by Joop van der Pligt,Michael Vliek
Commitment acts as a powerful psychological driver, shaping behavior and influencing decision-making over time. When individuals make a commitment, whether verbal or written, they signal to themselves and others a degree of obligation and intention. This initial act creates a mental framework that encourages consistency in subsequent actions. Once a person has committed to a particular course of action, the desire to maintain a consistent self-image often leads them to follow through. This phenomenon is rooted in the principle of cognitive dissonance, where individuals strive to align their beliefs and actions. The discomfort arising from inconsistency prompts a push toward behaviors that reaffirm the original commitment. The impact of small, initial ...
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