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Anticipated regret can steer decisionmaking processes from "summary" of The Psychology of Influence by Joop van der Pligt,Michael Vliek

The concept revolves around the emotional response known as regret, which can significantly influence choices individuals make. When faced with a decision, the possibility of feeling regret about a future outcome often weighs heavily on the mind. This anticipation of regret can serve as a powerful motivator, guiding individuals toward or away from certain actions based on their expected feelings later. People tend to visualize the consequences of their decisions and consider how they might feel if things do not turn out as hoped. This emotional forecasting leads to a preference for options that minimize the potential for regret. For instance, when choosing between two job offers, the fear of regretting a poor choice can lead someone to select the position that offers more security, even if it is less exciting. Anticipated regret is not just about avoiding negativ...
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    The Psychology of Influence

    Joop van der Pligt

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