Framing effects influence decisions from "summary" of Thinking, Fast and Slow... in 30 Minutes by 30 Minute Expert Summary Staff
In decision-making, the way information is presented can significantly impact the choices we make. This phenomenon is known as framing effects. When information is framed in a positive light, people tend to be more risk-averse and are more likely to choose the option that is perceived as safe. On the other hand, when information is framed negatively, individuals tend to be more risk-seeking and are more willing to take chances. Framing effects can be seen in various areas of life, from financial decisions to health choices. For example, individuals are more likely to opt for a medical procedure i...
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