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Strategy innovation involves rethinking conventional approaches from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE

Strategy innovation is about challenging the status quo and breaking away from traditional thinking. It requires a fundamental shift in mindset, moving away from the usual approaches and considering new possibilities. This involves questioning existing assumptions and exploring alternative ways of doing things. By rethinking conventional approaches, organizations can uncover innovative strategies that have the potential to transform their business and give them a competitive edge in the market. Rethinking conventional approaches involves stepping out of the comfort zone and being open to new ideas. It requires a willingness to experiment and take risks, as well as a readiness to embrace change. This process can be uncomfortable and challenging, as it often involves going against the grain and challenging deeply ingrained beliefs. However, by pushing past these barriers, organizations can unlock new opportunities and discover fresh perspectives that can drive them t...
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    The Power of Strategy Innovation

    Robert E. JOHNSTON

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