Effective communication is crucial in implementing new strategies from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
Implementing new strategies successfully requires more than just developing a brilliant plan. It demands effective communication throughout the organization. Without clear communication, even the most innovative strategy can falter. In many cases, the failure to communicate effectively can lead to misunderstandings, resistance, and ultimately, the downfall of a strategy. When leaders fail to communicate the rationale behind a new strategy, employees may feel confused or skeptical about the changes. This lack of understanding can hinder their buy-in and commitment to the strategy. To prevent this, leaders must clearly articulate why the new strategy is necessary, what benefits it will bring, and how it aligns with the organization's goals. By providing this context, leaders can help employees see the bigger picture and understand their roles in the strategy's success. In addition to explaining the "why" behind a ...
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