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Anticipating future trends helps in developing proactive strategies from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE

Anticipating future trends is a critical factor in developing proactive strategies within the realm of business strategy innovation. By identifying and analyzing upcoming trends in the market, organizations can gain valuable insights that enable them to stay ahead of the curve and seize opportunities before their competitors do. This proactive approach to strategy development is essential for maintaining a competitive edge in today's dynamic business environment. When organizations are able to anticipate future trends, they are better equipped to adapt their strategies in a timely manner. This flexibility allows them to respond to changes in the market quickly and effectively, positio...
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    The Power of Strategy Innovation

    Robert E. JOHNSTON

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